Słowa kluczowe
challenge
museum
social media aktywność
media społecznościowe
muzeum
wyzwania
Jak cytować
Abstrakt
Wobec nowych kanałów społecznościowych i wzrostu tworzonych treści coraz istotniejsze jest kreatywne tworzenie treści. Jednym ze sposobów jest tworzenie treści i wyzwań wirusowych. Czas pandemii pokazał, że także muzea próbują niestandardowych form aktywności i podejmują wyzwania. Celem badania była analiza aktywności muzeów w wyzwaniach sieciowych. Do jego realizacji zastosowano jakościową analizę treści. Wyniki wykazały, że chociaż aktywność jest względnie rzadko podejmowana, to zawsze jest ona spójna z merytoryką muzeum i z działalnością społeczną. Udział w wyzwaniach pokazuje też, że budowanie relacji z organizacjami jest coraz istotniejsze.
Bibliografia
Aichner Thomas, Grünfelder Matthias, Maurer Oswin, Jegeni Deni. 2021. “Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019.” Cyberpsychology, Behavior, and Social Networking no. 24(4). 215–222. https://doi.org/10.1089/cyber.2020.0134. (accessed: 17.03.2022).
Zobacz w Google Scholar
Baker Stacy. 2017. “Identifying behaviors that generate positive interactions between science museums and people on Twitter.” Museum Management and Curatorship no. 32(2). 144–159. https://doi.org/10.1080/09647775.2016.1264882. (accessed: 17.03.2022).
Zobacz w Google Scholar
Berger Jonah, Milkman Katherine L. 2012. “What Makes Online Content Viral?” Journal of Marketing Research no. 49(2). 192–205. https://doi.org/10.1509/jmr.10.0353. (accessed: 17.03.2022).
Zobacz w Google Scholar
Black Graham. 2018. “Meeting the audience challenge in the ‘Age of Participation’.” Museum Management and Curatorship no. 33(4). 302–319. https://doi.org/10.1080/09647775.2018.1469097. (accessed: 17.03.2022).
Zobacz w Google Scholar
Brown Jarreau Paige, Smith Dahmen Nicole, Jones Ember. 2019. “Instagram and the Science Museum: A Missed Opportunity for Public Engagement.” Journal of Science Communication no. 18(2). https://doi.org/10.22323/2.18020206. (accessed: 17.03.2022).
Zobacz w Google Scholar
Burgess Adam, Miller Vincent, Moore Sarah. 2018. “Prestige, Performance and Social Pressure in Viral Challenge Memes: Neknomination, the Ice-Bucket Challenge and SmearForSmear as Imitative Encounters.” Sociology no. 52(5). 1035–1051. https://doi.org/10.1177/0038038516680312. (accessed: 17.03.2022).
Zobacz w Google Scholar
Crooke Elizabeth. 2010. “The politics of community heritage: motivations, authority and control.” International Journal of Heritage Studies no. 16(1–2). 16–29. https://doi.org/10.1080/13527250903441705. (accessed: 17.03.2022).
Zobacz w Google Scholar
Culture Statistics. The Methodological Book. 2017. Krakow.
Zobacz w Google Scholar
DesRoches Davina. 2015. “The Marketized Museum: New Museology in a Corporatized World.” The Political Economy of Communication no. 3(1). 2–24.
Zobacz w Google Scholar
Evrard Yves, Krebs Anne. 2018. “The authenticity of the museum experience in the digital age: the case of the Louvre.” Journal of Cultural Economics no. 42. 353–363.
Zobacz w Google Scholar
Fletcher Adrienne, Lee Moon J. 2012. “Current social media uses and evaluations in American museums.” Museum Management and Curatorship no. 27(5). 505–521. https://doi.org/10.1080/09647775.2012.738136. (accessed: 17.03.2022).
Zobacz w Google Scholar
Fu Shaoxiong, Li Hongxiu, Liu Yong, Pirkkalainen Henri, Salo Markus. 2020. “Social media overload, exhaustion, and use discontinuance: Examining the effects of information overload, system feature overload, and social overload.” Information Processing & Management no. 57(6). https://doi.org/10.1016/j.ipm.2020.102307. (accessed: 17.03.2022).
Zobacz w Google Scholar
Guo Chao, Saxton Gregory D. 2014. “Tweeting Social Change: How Social Media Are Changing Nonprofit Advocacy.” Nonprofit and Voluntary Sector Quarterly no. 43(1). 57–79. https://doi.org/10.1177/0899764012471585. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kaplan Andreas M., Haenlein Michael. 2010. “Users of the world, unite! The challenges and opportunities of social media.” Business Horizons no. 53(1). 59–68. https://doi.org/10.1016/j.bushor.2009.09.003. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kidd Jenny. 2011. “Enacting engagement online: framing social media use for the museum.” Information Technology & People no. 24(1). 64–77. https://doi.org/10.1108/09593841111109422. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kim Sora, Kim Soo-Yeon, Sung Kang Hoon. 2014. “Fortune 100 Companies’ Facebook Strategies: corporate ability versus social responsibility.” Journal of Communication Management no. 18(4). 343–362. https://doi.org/10.1108/JCOM-01-2012-0006. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kim Soyeon. 2018. “Virtual Exhibitions and Communication Factors.” Museum Management and Curatorship no. 33(3). 243–260. https://doi.org/10.1080/09647775.2018.1466190. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kwak Nojin, Lane Daniel S., Weeks Brian E., Kim Dam Hee, Lee Slgi S., Bachleda Sarah. 2018. “Perceptions of Social Media for Politics: Testing the Slacktivism Hypothesis.”Human Communication Research no. 44(2). 197–221. https://doi.org/10.1093/hcr/hqx008. (accessed: 17.03.2022).
Zobacz w Google Scholar
Kydros Dymitros, Vrana Vasiliki. 2021. “A Twitter network analysis of European museums.” Museum Management and Curatorship no. 36(6). 569–589. https://doi.org/10.1080/09647775.2021.1894475. (accessed: 17.03.2022).
Zobacz w Google Scholar
López Ximena, Margapoti Ilaria, Maragliano Roberto, Bove Giuseppe. 2010. “The presence of Web 2.0 tools on museum websites: A comparative study between England, France, Spain, Italy, and the USA.” Museum Management and Curatorship no. 25(2). 235–249. https://doi.org/10.1080/09647771003737356. (accessed: 17.03.2022).
Zobacz w Google Scholar
Lotina Linda. 2014. “Reviewing museum participation in online channels in Latvia.” Museum Management and Curatorship no. 29(3). 280–292. https://doi.org/10.1080/09647775.2014.919167. (accessed: 17.03.2022).
Zobacz w Google Scholar
Lovejoy Kristen, Saxton Gregory D. 2012. “Information, Community, and Action: How Nonprofit Organizations Use Social Media.” Journal of Computer-Mediated Communication no. 17(3). 337–353. https://doi.org/10.1111/j.1083-6101.2012.01576.x. (accessed: 17.03.2022).
Zobacz w Google Scholar
Manikowska Ewa. 2020. “Museums and the Traps of Social Media: The Case of the Auschwitz- Birkenau Memorial and Museum.” Santander Art and Culture Law Review no. 2(6). 223–250. (accessed: 17.03.2022).
Zobacz w Google Scholar
McMillen Rebecca, Alter Frances. 2017. “Social media, social inclusion, and museum disability access.” Museums & Social Issues no. 12(2). 115–125. https://doi.org/10.1080/15596893.2017.1361689. (accessed: 17.03.2022).
Zobacz w Google Scholar
Najda-Janoszka Marta, Sawczuk Magdalena. 2020. “Cultural Authority with a Light Touch: Museums Using Humor in Social Media Communication.” Romanian Journal of Communication and Public Relations no. 22(2). 39–55. https://doi.org/10.21018/rjcpr.2020.2.299. (accessed: 17.03.2022).
Zobacz w Google Scholar
Najda-Janoszka Marta, Sawczuk Magdalena. 2021. “Interactive Communication Using Social Media – the Case of Museums in Southern Poland.” Museum Management and Curatorship no. 36(6). 590–609. https://doi.org/10.1080/09647775.2021.1914135. (accessed: 17.03.2022).
Zobacz w Google Scholar
Phing Agnes Ng May, Yazdanifard Rashad. 2014. “How Does ALS Ice Bucket Challenge Achieve Its Viral Outcome through Marketing via Social Media?” Global Journal of Management and Business Research no. 14(7). 69–75. (accessed: 17.03.2022).
Zobacz w Google Scholar
Pressgrove Geah, McKeever Brooke Weberling, Jang S. Mo. 2018. “What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge.” International Journal of Nonprofit and Voluntary Sector Marketing no. 23(1). Article e1586. https://doi.org/10.1002/nvsm.1586. (accessed: 17.03.2022).
Zobacz w Google Scholar
Przybysz Monika, Knecht Tomasz. 2020. “Wykorzystanie social media w muzeum – korzyści i zagrożenia.” Studia Ełckie no. 22(3). 325–342.
Zobacz w Google Scholar
Rhee Bo-A., Pianzola Federico, Choi Gang-Ta. 2021. “Analyzing the Museum Experience Through the Lens of Instagram Posts.” Curator: The Museum Journal no.64(3). 529–547. https://doi.org/10.1111/cura.12414. (accessed: 17.03.2022).
Zobacz w Google Scholar
Roman Teodora, Manolică Adriana, Bîtcă Daniela. 2018. “Competition on Social Media.” In: Proceedings of the 12th International Management Conference. Bucharest, Romania. 918–927.
Zobacz w Google Scholar
Sawczuk Magdalena. 2020. “Commemoration or Commodification?: A Stakeholder’s Discourse around the Establishment of the Martyrdom Museum.” International Entrepreneurship Review no. 6(3). 61–76. https://doi.org/10.15678/IER.2020.0603.05. (accessed: 17.03.2022).
Zobacz w Google Scholar
Saxton Gregory D., Waters Richard D. 2014. “What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages.” Journal of Public Relations Research no. 26(3). 280–299. https://doi.org/10.1080/1062726X.2014.908721. (accessed: 17.03.2022).
Zobacz w Google Scholar
Shaharir Shafinaz Ahmad, Zanuddin Hasmah. 2018. “Museum Institutions in the Digital Age: The Insights of Malaysian Museums’ Use of Facebook.” The Journal of Social Sciences Research no. 2. 357–366.
Zobacz w Google Scholar
Skydsgaard Morten A., Møller Andersen Hanne, King Heather. 2016. “Designing museum exhibits that facilitate visitor reflection and discussion.” Museum Management and Curatorship no. 31(1). 48–68. https://doi.org/10.1080/09647775.2015.1117237.
Zobacz w Google Scholar
Wiederhold Brenda K. 2020. “Using Social Media to Our Advantage: Alleviating Anxiety During a Pandemic.” Cyberpsychology, Behavior, and Social Networking no. 23(4). 197–198. https://doi.org/10.1089/cyber.2020.29180.bkw. (accessed: 17.03.2022).
Zobacz w Google Scholar
Winter Marcus. 2018. “Visitor perspectives on commenting in museums.” Museum Management and Curatorship no. 33(5). 484–505. https://doi.org/10.1080/09647775.2018.1496354. (accessed: 17.03.2022).
Zobacz w Google Scholar
Wong Amelia S. 2011. “Ethical issues of social media in museums: A case study.” Museum Management and Curatorship no. 26(2). 97–112. https://doi.org/10.1080/09647775.2011.566710. (accessed: 17.03.2022).
Zobacz w Google Scholar
Netography
Zobacz w Google Scholar
https://indianexpress.com/article/trending/trending-globally/year-ender-2020-viral-social-media-challenges-7120040/. (accessed: 29.07.2021).
Zobacz w Google Scholar
https://nowymarketing.pl/a/28292,tiktokerzy-udaja-ofiary-holokaustu-w-ramach-nowego-trendu-holokaustchallenge. (accessed: 18.05.2021).
Zobacz w Google Scholar
https://nto.pl/gaszynchallenge-o-co-chodzi-w-tej-akcji-i-dlaczego-wszyscy-robia-pompki-to-dla-wojtka-howisa-chorego-na-sma-wideo/ar/c1-15009160. (accessed: 6.08.2021).
Zobacz w Google Scholar
https://ourworldindata.org/rise-of-social-media. (accessed: 22.07.2021).
Zobacz w Google Scholar
https://stat.gov.pl/wyszukiwarka/?query=tag:muzea. (accessed: 22.05.2021).
Zobacz w Google Scholar
https://www.healthychildren.org/English/family-life/Media/Pages/Dangerous-Internet-Challenges.aspx. (accessed: 29.07.2021).
Zobacz w Google Scholar
Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne 4.0 Międzynarodowe.