Rhetoric of dance in TikTok

Abstract

The TikTok web application is globally popular. Forms of tiktokers dance created and exhibited in cyberspace consist of various compilations and enable temporal and non-spatial communication between users around the world. Dance in the sub-world of tiktoker networks has an intercultural dimension. The purpose of activities in the TikTok application is to obtain social confirmation, image creation or purchase of a specific product. Continuing, re-creating the exhibition in the application is a sign of succumbing to persuasion by subsequent participants, including those implementing a specific trend or viral. The analysis carried out at the semantic, syntactic and pragmatic level confirms the thesis that the form of tiktokers’ dance created and displayed using the TT application in social media is fragmentary and its online examples are used for persuasive purposes (marketing, political, created selfpresentation) and serve to fulfill a specific purpose, implement views, information, serve the transmission of content. The  subsequent parts of the work are based on the division of semiotics introduced by Charles W. Morris (Morris 1938).