Keywords
sztuczny człowiek
influencer
media społecznościowe
wirtualni ludzie virtual influencer
artifical human
influencer
social media
virtual humans
How to Cite
Abstract
This article discusses the phenomenon of virtual influencers who gain popularity through their activities in pop culture and social media. Its goal is to systematize existing knowledge on the topic. In order to illustrate the issue with the usage of the case study method, the article describes Instagram star Miquela and the influencers from Aww Inc. On selected examples the author presents models and ways in which these entities function today.
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