Keywords
artificial intelligence
digital media strategies
digital platf
How to Cite
Abstract
Abstract: This study explores the media strategies of Czech and Slovak YouTube influencers specializing in artificial intelligence (AI) reporting and analysis. Focusing on content creators who primarily produce tech-oriented content about AI technologies, tools, and industry developments, the research examines their communication approaches, audience engagement techniques, and the role of these influencers in shaping public understanding of AI. Through a comprehensive content analysis and qualitative research methodology, the study investigates how these tech-focused YouTubers construct narratives around AI, select topics, and mediate complex technological information for their audience. The research provides insights into the emerging landscape of tech commentary in Slovak digital media, highlighting the unique communication strategies employed by AI-focused content creators in translating complex technological discourse for a broader audience.
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