Man in the virtual theatre of everyday life. Forms of social and cultural online communication in times of a pandemic

Abstract

The COVID-19 pandemic contributed to the activation and development of social and cultural forms of online communication. Modern man has found himself facing progressive challenges at a time when culture is confronting all pandemic constraints through new technologies. The aim of this article is to show culture as a system of social conditioning and determination in a new reality perceived as the theatre of life and as interpersonal interaction whose role is communication. The research method presented in the article was based on participant observation and content analysis of selected social and communication platforms, critical analysis of available literature on the subject, desk research of expert statements.