The transformation of cultural and media metaphors of control, freedom, and happiness in the neo-serial adaptation of Aldous Huxley’s "Brave New World"

Abstract

This article offers an analysis of the transformation of cultural-and-media metaphors of control, freedom, and happiness depicted in the television adaptation of Brave New World, read as a contemporary reinterpretation of Aldous Huxley’s classic dystopia.
The article aims to show how metaphor, interpreted as a tool of conceptualization and a vehicle of axiological values, functions in the media space, transcending the traditional boundaries of literary aesthetics. The audiovisual production not only adapts source metaphors, but also develops them in an intermedial spirit, making them an instrument for socio-cultural and ethical diagnosis.