Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura

A Word from the Editor-in-Chief

Agnieszka Ogonowska

3-4

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Media Strategies of Czech and Slovak YouTube Influencers Reporting on Artificial Intelligence

Norbert Vrabec, Klára Zubková

7-22

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Artificial Intelligence in Generation Z Education
Mapping Current Research Trends

Dominika Zvercová, Viera Kačinová

23-39

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Identity Rooted in the Body
Generational Strategies for Women’s Leadership in a Culture of Exposure

Justyna Dziedzic

41-57

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I read, therefore I am
Generational identity and self-creation among bookstagramers

Aleksandra Ossolińska

59-75

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Editorial Newsletter Strategies of Polish Dailies and Opinion Weeklies in Shaping Newsletter Offerings Based on Generational Preferences
A Contribution to Research

Piotr Rudera

77-88

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Modern Employer Branding
Building an Employer Brand in the Age of Multimedia Generations

Julia Senator-Kaczprzak

89-104

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Employer Branding on LinkedIn: A Content Analysis Selected Companies’ Posts in the Context of Generation Z

Martyna Jankowska

105-115

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User Perceptions of Social Media Among Generation Z Through the UTAUT2 Model

Tomáš Koprda, Milan Džupina, Györgyi Janková

117-139

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The transformation of cultural and media metaphors of control, freedom, and happiness in the neo-serial adaptation of Aldous Huxley’s "Brave New World"

Kamila Rączy, Danuta Lasek-Sztuba

143-165

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Arcane
Between adaptation and transmediation

Weronika Olesiak

167-177

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Witold Jakubowski, Sylwia Jaskulska "What do TV series teach us?"
A study in popular culture pedagogy

Ewelina Konieczna

179-186

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Current Issue

From the Editorial Office

A Word from the Editor-in-Chief

Discourses and studies

Media Strategies of Czech and Slovak YouTube Influencers Reporting on Artificial Intelligence

Artificial Intelligence in Generation Z Education
Mapping Current Research Trends

Identity Rooted in the Body
Generational Strategies for Women’s Leadership in a Culture of Exposure

I read, therefore I am
Generational identity and self-creation among bookstagramers

Editorial Newsletter Strategies of Polish Dailies and Opinion Weeklies in Shaping Newsletter Offerings Based on Generational Preferences
A Contribution to Research

Modern Employer Branding
Building an Employer Brand in the Age of Multimedia Generations

Employer Branding on LinkedIn: A Content Analysis Selected Companies’ Posts in the Context of Generation Z

User Perceptions of Social Media Among Generation Z Through the UTAUT2 Model

Varia

The transformation of cultural and media metaphors of control, freedom, and happiness in the neo-serial adaptation of Aldous Huxley’s "Brave New World"

Arcane
Between adaptation and transmediation

Witold Jakubowski, Sylwia Jaskulska "What do TV series teach us?"
A study in popular culture pedagogy