Vol. 17 No. 4 (2025)

Vol. 17 No. 4 (2025)

Published December 30, 2025
https://doi.org/10.24917/20837275.17.4
Studia de Cultura 17 (4)

Editor: Agnieszka Ogonowska
Main theme: Identities and Generational Strategies in Digital Culture

From the Editorial Office

A Word from the Editor-in-Chief

Agnieszka Ogonowska

3-4

PDF (Język Polski)

Discourses and studies

Media Strategies of Czech and Slovak YouTube Influencers Reporting on Artificial Intelligence

Norbert Vrabec, Klára Zubková

7-22

PDF

Artificial Intelligence in Generation Z Education

Mapping Current Research Trends

Dominika Zvercová, Viera Kačinová

23-39

PDF

Identity Rooted in the Body

Generational Strategies for Women’s Leadership in a Culture of Exposure

Justyna Dziedzic

41-57

PDF (Język Polski)

I read, therefore I am

Generational identity and self-creation among bookstagramers

Aleksandra Ossolińska

59-75

PDF (Język Polski)

Editorial Newsletter Strategies of Polish Dailies and Opinion Weeklies in Shaping Newsletter Offerings Based on Generational Preferences

A Contribution to Research

Piotr Rudera

77-88

PDF (Język Polski)

Modern Employer Branding

Building an Employer Brand in the Age of Multimedia Generations

Julia Senator-Kaczprzak

89-104

PDF (Język Polski)

Employer Branding on LinkedIn: A Content Analysis Selected Companies’ Posts in the Context of Generation Z

Martyna Jankowska

105-115

PDF (Język Polski)

User Perceptions of Social Media Among Generation Z Through the UTAUT2 Model

Tomáš Koprda, Milan Džupina, Györgyi Janková

117-139

PDF

Varia

The transformation of cultural and media metaphors of control, freedom, and happiness in the neo-serial adaptation of Aldous Huxley’s "Brave New World"

Kamila Rączy, Danuta Lasek-Sztuba

143-165

PDF (Język Polski)

Arcane

Between adaptation and transmediation

Weronika Olesiak

167-177

PDF (Język Polski)

Witold Jakubowski, Sylwia Jaskulska "What do TV series teach us?"

A study in popular culture pedagogy

Ewelina Konieczna

179-186

PDF (Język Polski)