Audio cultures and audio narratives in neurocognitive-developmental and relational‑functional approaches. Towards the user

Abstract

The aim of the article is to show selected approaches in the study of audio cultures and audio narratives. They can contribute to the design and implementation of more effective educational projects and research aimed at developing audio competencies for specific groups of media users and understanding their essence. The aforementioned audio competencies are perceived as a type of cultural and media competencies along with cognitive competencies. Their improvement is conditioned by developmental, environmental and cultural factors, the actual level of which affects the strategies of using the existing audio messages as well as the creation of new messages with the help of technology and the functionality of new media digital environments. The article contrasts two approaches to the study of the title cultures and narratives: a media-centered approach and a user-media-centered approach. Each of the proposed approaches, i.e. neurocognitive-developmental and relational-functional ones, in turn, sets a specific perspective for studying the users and co-creators of cultures and media narratives. Their application in the aforementioned research and projects contributes to a deeper comprehension of the mechanisms of reception, understanding, interpretation and production of audio narratives in contemporary cultural spaces.